In the coming year, the wine world will respond to climate change and generational shifts
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The days of ever-boozier bottles are over. “An increasing number of wine consumers are concentrating on their health and wellness. No- and low-alcohol (NOLO) wines represent a healthier alternative to this demographic,” says Carlos Varela, the CEO of BGPL USA, which has added zero- and low-alcohol French wines like Veuve du Vernay Zero and Listel Pet Nat to its portfolio. “We’re paying attention to the LDA [legal drinking age] Gen-Z consumer and younger millennials, who we see moderating their alcohol intake.”
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Seven Fifty Daily, written by Betsy Andrews.
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