See a few examples of sustainable material changes for alcoholic beverage packaging from Veuve du Vernay from ThePackHub’s April Packaging Innovation Briefing Report.
Jun 6, 2023
The new aluminum bottle for Veuve du Vernay Ice Rosé reportedly helps with durability and cooling.ThePackHubU.S. Veuve du Vernay Champagne Importer Launches Aluminum Bottle
BGPL USA, the U.S. importer and marketer of the renowned French wine Veuve du Vernay has announced a new 250ml aluminium bottle for its Veuve du Vernay Ice Rosé. The 250ml aluminum pack reportedly presents several benefits to the consumer, including faster cooling time, durability to prevent bottle breakage, and chill retention to keep the wine cooler longer. The company says that these elements make it ideal for enjoying the product outdoors with friends at a picnic, poolside, at the beach or at music festivals. The shimmering label encapsulates the full bottle, featuring the Eiffel Tower seen across Veuve du Vernay’s Ice collection. Veuve du Vernay Sparkling Ice Rosé is the number one selling sparkling wine under $20 in the U.S. The new aluminum format meets consumer demand for sustainable packaging alternatives in the wine industry and is seen as the ideal format for individual consumption and retails at $5.99 (£4.90).
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