Miami, FL (February 20, 2024) – Today, BGPL USA, importer and marketer of Barton & Guestier, Patriarche, and Listel in the U.S., announced the appointment of Chris Ferraro as Vice President of Sales for the East Region. In his new role, Chris will assume direct responsibility for leading and overseeing all employees and brokers within the East Region Sales Team, with a focus on implementing strategies to maximize sales and marketing opportunities for the renowned Barton & Guestier, Patriarche, and Listel brands in the U.S.
“We are thrilled to welcome Chris Ferraro to his new role as Vice President of Sales for the East Region. With his extensive experience and proven track record of success, we are confident that Chris will lead our East Region Sales Team to new heights,” expressed Carlos Varela, Chief Operating Officer of BGPL USA.
With over 14 years of experience in the wine industry representing European wineries through their U.S. importers, Chris brings a wealth of knowledge and expertise to his new position. Prior to his appointment as VP of Sales, Chris served with distinction at Barton & Guestier USA for over a decade. His diverse background includes management and consulting roles in Boston’s premier restaurants, as well as national sales experience in finance. Chris holds a degree in International Relations and is passionate about being an ambassador for wine producers and their customers.
Expressing his enthusiasm for the new role, Chris stated, “I am very excited about this opportunity to work closely with my colleagues and deliver team success in an increasingly challenging wine market. We anticipate a successful year as we look forward to building momentum and celebrating the 300th Anniversary of Barton & Gustier in 2025.”
About BGPL USA
The importer and marketer of Barton & Guestier, Patriarche and Listel brands in the U.S., BGPL USA offers a comprehensive portfolio of French wines for the US market. Barton & Guestier is the oldest winehouse of Bordeaux, with three centuries of winemaking history and award-winning wines sourced from almost two hundred winegrowers in France. Based in Beaune, Patriarche is a Bourgogne winehouse specialized in the Charmat Method and Traditional Method sparkling wines as well as still AOC wines. Patriarche’s underground cellars, the largest in Europe, age 3 million bottles and welcome about 45,000 visitors each year. Listel is the maker of the best-selling rosé wine sold in France. Social Media: @barton.guestier, @veuveduvernay, @listelusaofficial; Website: www.bgpl-usa.com.
Read the article on Wine Business, or on Wine Industry Advisor.
